On-Page SEO: Anatomy of a Perfectly Optimized Page (2018. I’m a SEO amateur (but hopefully a quality-copy. for all high-priority product and category pages. Jan 2, 2018. SEO is always evolving—with new tactics constantly being deployed. It's tempting for businesses to adopt the latest shiny-object SEO tactics in their never-ending quest to rank high in searches. But in the rush for Page 1, too often companies skimp on the less-shiny…